iPhone Apple Conspiracy

Anyone wonder what Apple is doing giving the iPhone a price cut? Announcement of a price cut for the iPhone? Steve jobs giving customers credit for early 

buyers of the iPhone. Even American Express is doing the same. Then you here word that the iPhoneSIMfree software has been released and it works! So what to do with that extra $200 dollars?
Cancel your AT&T plan pay the termination fee not more that $100 hopefully and then buy the iPhoneSIMfree software. Any comments?